Agency: The function of AI intelligent agent will be the focus of the software deployment of the top smartphone manufacturers this year.

Omdia's latest research shows that in the first quarter of 2026, due to rising costs leading to price increases for some brand products, the overall market continues to show a downward trend. Omdia's senior analyst Zhong Xiaolei said, "Rising costs will make mid-range and entry-level smartphones more passive, especially for product series that have traditionally focused on hardware configuration and cost-effectiveness. This year, they may face a larger price increase. On the other hand, innovation in flagship and folding new products still has the potential to stabilize overall demand, and advancements in peripheral configurations will be the main theme of product iteration this year. In addition, AI intelligent body functions will be the focus of deployment in software by top manufacturers this year.