Report: The real estate industry has officially entered a new stage of "stock operation + service value added".

Recently, at the inaugural Chinese Real Estate Community Summit jointly organized by Ke Ruixi Consulting, Pure Wisdom Intelligence, and China Resources Land, the Pure Wisdom Intelligence Research Center released the "White Paper on the Operation of Real Estate Communities in China by 2025". It mentioned that in recent years, the Chinese real estate industry has undergone profound structural adjustments, and the high turnover and high leverage model of incremental development era is unsustainable. The industry has officially entered a new stage of "existing operations + service value-added". "Service capability" has become one of the key indicators of differentiation competition. The traditional real estate companies' competition logic centered on "building quality" is gradually becoming ineffective, as homeowners' demand for "home" is no longer limited to physical space, but extends to community atmosphere, neighbor relationships, and lifestyle services at the spiritual level. Community operation has become the core strategy for real estate companies in the existing era to navigate through cycles and build long-term competitiveness.