Ministry of Agriculture and Rural Affairs: International Conference on Brand Agriculture Development to be Held in Dongguan, Guangdong.

On April 10th, the International Conference on Brand Agriculture Development, hosted by the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, was held in Dongguan City, Guangdong Province. Tao Huaiying, Chief Veterinary Officer of the Ministry of Agriculture and Rural Affairs, attended the meeting and delivered a speech. The conference pointed out that the development of brand agriculture is an important means to promote high-quality agricultural development and accelerate the construction of a strong agricultural country. In recent years, China has made solid progress in the construction of brand agriculture, achieving positive results. It is necessary to adhere to quality to establish brands, to strengthen brands with standards, to promote brands through openness, and to build reputation through brand building, actively promote the construction of national brands of Chinese agricultural products, accelerate Chinese high-quality products and special products to become top-notch products abroad and internationally renowned products, and achieve high quality and value enhancement. The conference proposed four initiatives to promote the internationalization of brand agriculture: first, to establish a solid lifeline for brand quality; second, to highlight the "green ecological value" of brands; third, to cultivate new energy for brand innovation; and fourth, to build an open cooperation circle for brands.