The China Advertising Association has fully launched the standardization construction work of generation engine optimization.

According to the China Advertising Association, in response to the current uneven service capabilities in the domestic GEO industry, the lack of industry standards, and the potential risks caused by malicious practices, the China Advertising Association has joined forces with industry experts, academic institutions, brand enterprises, and legal service organizations in early March this year to comprehensively launch the standardization construction work in the GEO field. The project initiation and drafting preparations for the related standards have been fully underway.