3.15 evening party called out AI poisoning, CAA has started the standardization construction work of GEO.

In response to the disorder and potential risks caused by the uneven service capabilities and lack of industry standards in the optimization field of generative engines, it was learned by reporters on March 17th that the China Advertising Association, in early March, has joined forces with industry experts, academic institutions, brand companies, legal service agencies, and other professional forces to comprehensively launch standardization construction work in the GEO field. The preparation work for the establishment and drafting of relevant standards has been fully initiated.