Collectively raising prices, the price of gold fixed products is rising trend.

The geopolitical tensions in the Middle East have further intensified the volatility of gold. Reporters have noticed that the prices of gold and jewelry in the domestic market have been rising one after another this year. First, Zhou Shengsheng led the way in price increases, followed by brand such as Chao Hong Ji, Bao Lan, Lin Chao, Jun Pei, and Laopu Gold also joining the price hiking trend, with increases generally exceeding 10%. It is unusual that when the price of gold reaches historical highs, the significant price increases by brands not only did not deter consumers, but instead triggered a synchronized rush to purchase both online and offline. On March 9, all products under Jun Pei Jewelry underwent an overall price adjustment. For example, a 50-gram bamboo joint bracelet under Jun Pei Jewelry was priced at 97,530 yuan on March 8, but the quoted price on March 9 was directly raised to 143,080 yuan, skyrocketing by nearly 50,000 yuan overnight, with an increase of more than 46%. Jun Pei is just a microcosm of this wave of price increases in gold and silver jewelry. At the beginning of 2026, many gold brands have successively adjusted their prices, and fixed-price products have become the focus of this round of price adjustments. Zhou Shengsheng was the first to raise prices in January, with an increase ranging from 5% to 15%; Chao Hong Ji quickly followed suit with an overall increase of 10% to 20%. At the same time, traditional gold brands Lin Chao Jewelry and Bao Lan have also completed price adjustments at the end of January and early February, respectively.