CPPCC National Committee member and founder and CEO of Zhihu, Zhou Yuan: Strengthen the structured sedimentation and long-term utilization of popular science resources.

At this year's National Two Sessions, Zhou Yuan, member of the National Committee of the Chinese People's Political Consultative Conference and founder/CEO of Zhihu, put forward relevant suggestions on the structured precipitation and long-term utilization of scientific popularization resources, the protection of short story IP, and the high-quality development of AI animated drama industry. Zhou Yuan told reporters that in recent years, against the backdrop of the country's high emphasis on improving the scientific literacy of the whole population, China's science popularization industry has achieved significant results in terms of content supply scale, diversification of communication subjects, and richness of communication channels. Scientific research institutions, universities, academic groups, and new communication platforms at all levels continue to increase investment in science popularization, making it more convenient for the public to access scientific knowledge. The coverage and social visibility of scientific popularization content have significantly increased, laying a solid foundation for enhancing the public's scientific literacy and cultivating innovation culture. Overall, China has accumulated a considerable amount of scientific popularization resources in various fields, and the social recognition and participation in the science popularization industry have been continuously improving. However, he pointed out that current science popularization resources still mainly rely on information flow distribution, with a large amount of high-quality content existing in fragmented form, with a short life cycle and low reuse rate, making it difficult to form sustainable public knowledge assets. This not only increases the cost of repeated production but also weakens the long-term social benefits of science popularization work. At the same time, the evaluation of the effectiveness of science popularization still relies heavily on surface indicators such as reading volume and click-through rate, making it difficult to truly reflect the professionalism, scientific rigor, and long-term social value of the content. This leads to inadequate incentives for high-quality, systematic science popularization achievements, and difficulties in recording and recognizing the contributions of researchers to science popularization, which hampers the institutional drive for professional groups to continue participating in science popularization work. In light of this, Zhou Yuan suggests promoting the transformation of science popularization achievements into "long-term retention, structured use" public knowledge assets. In the design of science popularization policies and projects, it is necessary to clearly distinguish between the different attributes of science popularization works and real-time, traffic-oriented content, and guide science popularization achievements to be organized and managed in a form that can be stored for the long term and accessed repeatedly.