Deutsche Bank: Despite the low popularity of the pizza industry, Domino's Pizza still has the potential to gain market share.
Deutsche Bank analyst Lauren Silberman wrote in a report that despite the overall lack of popularity in the American pizza industry due to the growth of food delivery aggregation platforms and the emergence of GLP-1s, Domino's Pizza is still in a favorable position to gain market share. Silberman pointed out that the four pizza giants - Domino's Pizza, Pizza Hut, Papa John's, and Little Caesars - collectively held 61% of the market share in 2025, which is consistent with 2019, indicating that these companies are competing with each other for share rather than taking it from independent operators. Over the past two years, Domino's Pizza has outperformed Pizza Hut and Papa John's, with expectations for a 5% increase in system sales, driven by promotional activities, menu innovations, and the upcoming FIFA World Cup. Domino's Pizza's stock rose 1.5%.
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