Ctrip releases Q4 financial report for 2025: International OTA bookings increase by 60%, with a total of 20 million inbound tourists served throughout the year.

On February 26, Ctrip Group announced its unaudited financial performance for the fourth quarter and full year of 2025. The financial report shows that the total international OTA platform bookings for the full year of 2025 increased by approximately 60% year-on-year, with about 20 million inbound tourists served throughout the year. Inbound tourism has become a strong growth engine. Ctrip invested 1 billion yuan throughout the year to support the development of inbound tourism ecosystem, with nearly 70,000 hotels, attractions, and travel agencies receiving inbound orders from overseas platforms for the first time. The platform has facilitated over 6,000 attractions to open up to international markets for the first time, with 63,000 new ticket types available for foreign reservations, and 95% of ticket types at top domestic attractions now support foreign reservations.