Chow Tai Fook plans price adjustments after the Chinese New Year, store responds: fixed-price products may increase by 15%-30%

On February 10th, it was reported in the market that Chow Tai Fook will adjust the prices of gold products after the Spring Festival, causing wide attention from the industry and consumers. As a consumer, a reporter called several Chow Tai Fook stores to verify and found out that the price adjustment is expected to officially start in mid-March. Some stores have already received notices, and the price increase will mainly focus on fixed-price products, with an estimated increase of 15% to 30%. However, the specific details and implementation time of the price adjustment are subject to changes in the price tags at the stores. The reporter noticed that some Chow Tai Fook staff members have posted price adjustment notices on social media, explicitly stating that the background of this price adjustment is due to the recent impact of international and domestic market factors, leading to continuous increases in gold and raw material prices. The company aims to match product pricing with market trends and plans to adjust prices for certain products such as gold and gold diamond products after the Spring Festival. They have instructed all departments and stores to prepare and manage pricing in advance to ensure a smooth implementation of the price adjustment.