Chinese companies add color to the Beijing Winter Olympics with their outstanding products.

The Milan-Cortina d'Ampezzo Winter Olympics in 2026 grandly opened on the evening of February 6th local time. As athletes from around the world chase their dreams in the Alps, a winter Olympics economic competition with deep involvement from Chinese listed companies is unfolding simultaneously. From the intelligent central nervous system of event operations, to the athletes' competition equipment, to the viewing experience of millions of households, companies such as Anta, Li-Ning, Alibaba, and China Mobile's Migu are showcasing the strength and brand charm of Chinese innovation on this global stage. Technology companies are using AI and ultra-high-definition displays as the core, equipping the Winter Olympics with "smart brains"; sports brands and dairy giants are focusing on professional support, providing comprehensive support from equipment to nutrition to athletes worldwide; broadcasters and consumer electronics brands are extending the passion for ice and snow to millions of families through content ecology and scene innovation. Listed companies from different fields are showing their strengths, collectively painting a vivid picture of China's power in serving the Olympics.