Chinese people bought 432 tons of gold bars and coins last year.

On January 29, the World Gold Council released the "Global Gold Demand Trends Report for 2025", which showed that the global total demand for gold in 2025 reached 5002 tons, reaching a historic high. Among them, the milestone level of global gold investment demand increased to 2175 tons, becoming the main driving force behind the record-breaking total demand for gold in 2025. In terms of the structure of investment demand, the report shows that globally, investors seeking hedging and asset diversification have poured into gold ETFs, with a net increase of 801 tons for the year. At the same time, physical gold investment demand remains strong, with global demand for gold bars and coins reaching 1374 tons. China's physical gold investment demand also performed well, with Chinese investors purchasing a total of 432 tons of gold bars and coins in 2025, an increase of 28% compared to 2024, setting a new annual record.