Gold prices have repeatedly hit new highs, industry insiders say that fluctuations may intensify in the short term.

date
30/01/2026
Driven by the risk aversion sentiment and asset revaluation wave, gold is becoming one of the most dazzling assets in the global capital markets, with the gold price continuously hitting record highs. On January 29th, both spot and futures prices of gold surpassed the $5500 per ounce mark. The international rise in gold prices has been transmitted to the end consumer market, with the latest domestic gold jewelry brands announcing that the price of 24k gold jewelry has generally surpassed 1700 yuan per gram, reaching a historical high. On that day, a report released by the World Gold Council showed that global gold demand is expected to surpass 5000 tons for the first time in 2025, reaching a historic high; the total value of global gold demand has surged to $555 billion, a year-on-year increase of 45%. With gold prices repeatedly hitting new highs, market divergences are increasing. Industry experts believe that in the short term, volatility driven by sentiment may intensify; in the medium to long term, whether gold can continue to rise still depends on the global risk environment, the direction of monetary policy, and the sustainability of investment demand.