Yonghui Supermarket adjusts store layout: Customers say prices have increased after the adjustment.

The "BUG" segment conducted an in-depth investigation of a Yonghui supermarket that underwent a store transformation, and found that compared to the initial period after the transformation, the store's customer traffic has declined from its peak. Some customers have given feedback that prices of products have increased after the transformation. The introduction of the self-branded products from Pinduoduo did not result in the official announcement of frenzy buying or purchasing behavior, and customer traffic remained normal. Experts believe that Yonghui supermarket's continued losses are not due to the Pinduoduo model not fitting in, but rather because they have only scratched the surface without grasping the essence. The core of the Pinduoduo model is high salaries, long-term nature, and regional deep cultivation, but Yonghui supermarket has only learned about superficial aspects like decoration and services. Furthermore, with a large number of stores nationwide, the difficulty and cost of replicating such fine-tuned strategies are high.