Institution: It is estimated that the average selling price of smartphones in 2026 will increase by 6.9% compared to the previous year.

On December 19th, according to the latest "Global Smartphone Shipments Tracking and Forecast" by Counterpoint Research, the expected increase in component costs will affect end demand, and global smartphone shipments in 2026 may decline by 2.1%. This 2.1% annual decrease is equivalent to the organization revising down its 2026 shipment forecast by 2.6 percentage points. Under the influence of cost transfer and product mix adjustments, the organization expects the average selling price of smartphones in 2026 to increase by 6.9% annually, compared to the previous forecast released in September 2025.