37 Interactive: In a single quarter, it can produce over 500,000 pieces of 2D artistic materials, increasing efficiency by over 80%.

According to The Paper, on December 18th, at the China Game Industry Annual Meeting hosted by the China Audio and Video Association's Game Working Committee, the sub-forum "AI Foundation, 3D Rejuvenation, Process Improvement: Advanced Technology Building a New Cornerstone of Game Competitiveness" was held. Xia Tuo, head of the AI Lab at 37 Interactive Entertainment, and senior algorithm expert, stated that in the core process of content production, AI technology has brought about a leap in efficiency and quality. With the strong generation capability of large models, 37 Interactive Entertainment can produce over 500,000 2D art assets in a single quarter, increasing efficiency by over 80%; AI audio and video generation has surpassed 10,000 in a single quarter, significantly shortening the content production cycle; AI code has covered four major scenarios with an accuracy rate of 80%, saving 30% in human resources.