Lates News

Omdia's latest data shows that the wearable wristband device market is expected to grow by 3% in the third quarter of 2025, with shipments reaching 54.6 million units. Despite the limited growth in shipments, the market value increased by 12% year-on-year to reach $12.3 billion, reflecting consumers' increasing shift towards higher-end wearable devices. The average selling price (ASP) increased by 9% year-on-year to reach $225, primarily driven by leading market vendors. The top five vendors - Xiaomi, Apple, Huawei, Samsung, and Garmin - collectively accounted for 84% of the market value and 63% of shipments. This dominant position in value, combined with their substantial funding and R&D resources, puts smaller vendors under increasing pressure in terms of price competition and user acquisition (Omdia).