The bread chain Panera has launched a transformation plan with the goal of achieving sales exceeding $7 billion.

The unlisted chain bakery Panera Bread announced a strategy to increase customer flow by increasing portion sizes, offering value options on its "barbell" menu, increasing staff allocation, and renovating its stores. The goal is to achieve system sales exceeding $7 billion by 2028, following several years of declining customer flow. The "barbell" menu refers to a menu design with a dual-end pricing strategy, emphasizing discounts at the lower end and high-profit products at the higher end, while intentionally downplaying medium-priced options.