Lates News

After being fined 2.95 billion euros (approximately 3.42 billion US dollars) by the EU for monopolistic practices in its advertising technology business, Google (GOOG.O) has submitted a plan for reform to the European Commission, but has not proposed splitting up its related businesses. In a statement on Friday, Google said: "Our proposal fully complies with the European Commission's decision while avoiding potentially harmful destructive measures that could harm thousands of European publishers and advertisers who rely on Google tools to expand their businesses." The company stated that it has submitted multiple proposals to adjust its advertising technology operations in the EU, including allowing publishers to set different minimum prices for different bidding parties when using the Google ad management platform, and improving the interoperability of Google tools with third-party products to broaden customer choice. Google stated that it will continue to collaborate with EU officials during the evaluation of the proposals.