Gold market under high prices: Investment gold demand surpasses jewelry gold for the first time.

date
12/11/2025
The golden consumer market is undergoing a structural transformation. According to a report released by the China Gold Association, in the first three quarters of this year, the consumption of gold jewelry was 270.04 tons, a decrease of 32.5% compared to the previous year; while the consumption of gold bars and coins representing investment demand was 352.116 tons, an increase of 24.55% compared to the previous year. This marks the first time in 30 years that the consumption of "investment gold" has surpassed "jewelry gold".