Amazon: will no longer share reviews between all variations of a product.

Amazon announced that starting February 12, 2026, Amazon will make changes to the way reviews are shared among variant products. After the change, Amazon will only share reviews among variants that have subtle differences that do not affect functionality. Reviews will no longer be shared for variants with significant differences that may affect the overall rating and number of reviews. This is done to help customers better understand specific product feedback before making a purchase, increasing trust and reducing return rates.