TikTok e-commerce: New rules on the release of chapter functions, marketing content must be clearly marked.

Announcement from Douyin E-commerce Safety and Trust Center on November 4th: Starting from mid-November, Douyin E-commerce will upgrade new regulations for videos containing marketing content: Any video that inserts marketing content with low relevance to the main content will need to be marked with the "Chapter Function", clearly indicating to users that the video contains "promotional marketing products" or other promotional information, helping users to more intuitively identify marketing content and enhance the user consumption experience.