Cui Dongshu: In January, Chinese automobile exports began to show a stable growth trend overseas.
07/03/2024
GMT Eight
On March 7, Cui Dongshu, Secretary General of the China Association of Automobile Manufacturers, stated that Chinese domestic car companies have strong sales characteristics in some overseas regions. In January 2023, the performance was good, followed by strong export performance from February to December. In January 2024, a steady growth trend began to appear. Looking at the monthly trend, export sales in recent years still show seasonal characteristics, with a peak and fall trend resembling a roller coaster ride during the summer months. From the overseas retail data of Chinese cars, the monthly trend is relatively stable, showing good growth recently, especially reaching a high level of 190,000 units in December, still showing a strong growth trend. Currently, the data for January in some regions is incomplete and requires further adjustment. The overseas retail data of Chinese cars also show a continuous and good growth trend.
Sales characteristics of Chinese domestic car companies in some overseas regions
Monthly sales trend of Chinese domestic car companies in some overseas regions
Significant growth in Chinese export car data
Chinese car exports have performed extremely well, with rapid growth evident from customs data. From statistics in overseas markets, Chinese car exports have also shown a stronger and better growth trend, mainly due to the fact that in the past, many of our car exports were to underdeveloped countries in Africa or markets that were difficult to assess, so the overseas data did not fully reflect the situation. However, now our exports are performing better in some high-end markets overseas, showing a strong growth trend in Chinese car exports over the past two years. Especially since 2022, Chinese car exports have experienced a burst of growth, with strong growth in the European market for three consecutive years. This year, there was a slight deceleration in January. Previously, China's exports to Africa and South America were weak, but recently there has been improvement in exporting to poorer countries.
Performance of China Shanxi Guoxin Energy Corporation passenger cars in Europe
Competitive landscape of the European pure electric market
The European Commission has announced that it will launch an anti-subsidy investigation into imported pure electric passenger cars from China. The European pure electric vehicle market does not include plug-in hybrids, so we are focusing only on pure electric vehicles. The trend for pure electric vehicles in Europe in 2023 was strong, with Chinese car companies continuing to increase their market share. However, in January 2024, this market share slightly decreased to 8.3%.
Performance of Chinese car companies in the European pure electric market
Chinese car companies have shown strong performance in the European pure electric market. SAIC has performed very well. Tesla's performance in Europe is relatively stable. Chinese companies like SAIC Motor Corporation, BYD Company Limited, Great Wall, Geely, NIO, and XPeng have shown good performance in the European pure electric market. NIO and XPeng have also made breakthroughs in the European market.
Competitive features of plug-in hybrids in the European market
Independent brands have relatively weak performance in the European plug-in hybrid market, occupying less than 4% of the market share. Most of this market share belongs to Geely's Volvo, which is not truly independent, but rather a partnership. Brands like BYD Company Limited have not exported plug-in hybrids to Europe.
Independent brand plug-in hybrids have relatively low performance in the European market. Apart from GEELY AUTO, there are basically no sales to speak of, mainly relying on the pull of pure electric vehicles for exports.
Tracking data of overseas sales for Chinese car companies
The overseas export data for Chinese car companies also show impressive performance, especially for major car companies. Currently, major car companies like SAIC, Great Wall, BYD Company Limited, Geely, Chery, and Chongqing Changan Automobile are showing extremely strong trends in exports, especially with SAIC Motor Corporation showing very strong and positive performance in recent times.
Overseas status of Chinese domestic new energy brands
Looking at the export performance of brands, the main highlights for Chinese car exports in new energy vehicles are BYD Company Limited, SAIC's MG brand, Geely, Great Wall, especially with recent overseas sales performance for BYD Company Limited being particularly outstanding.
Performance of Chinese car companies in overseas markets
Due to a sharp decline in the Russian market in 2022, international car companies have actively avoided risks. Domestic car companies also started cautiously, with very few exports to Russia. However, recently, some domestic car companies have seen a significant increase in sales to Russia, resulting in a large export growth. January data for the Russian market is not yet complete, but is expected to be substantial.
Looking at group export performance, SAIC Motor Corporation in 2024 has shown extremely strong and positive performance in the UK, Australia, Mexico, India, and Thailand markets.
Chery Automobile has shown exceptionally outstanding performance in the Chilean and Egyptian markets, Great Wall Motor has performed extremely well in the Russian market, South African market, and some other markets.
Tracking of overseas Chinese car companies by China Shanxi Guoxin Energy Corporation
The export performance of China Shanxi Guoxin Energy Corporation's cars has been strong in some overseas markets, with independent performance being very good. Recently, displays from Chinese car companies in key markets like the UK, France, Australia, and others have been extremely positive, with companies like SAIC, Geely, and BYD Company Limited showing relatively strong performance in the Nordic markets.
New forces have also shown relatively good performance in the Netherlands and Norway markets, with several new forces entering Europe and gaining a certain scale, reflecting positive breakthroughs for Chinese car companies in overseas markets.
In addition, Cui Dongshu stated that since 2021, with the outbreak of the global COVID-19 pandemic, the resilience of China's automotive industry has been fully demonstrated, with strong growth in the export market in the past two years. The main reasons for export growth are the international cost-effectiveness of fuel vehicles and the surge in exports of new energy vehicles, coupled with nearly 800,000 contributions from Russia, making Chinese car exports extremely strong.Both the number of transactions and the average price of goods have shown a strong increase.Now, looking at it, our country's independent brand exports have entered a new stage, that is, entering the period of opportunities for new energy development, with a significant change in the export of independent brands, focusing on new energy instead of fuel vehicles. Because in terms of fuel vehicles, our technology is still significantly lagging behind products from European and American countries, while in terms of new energy technology, we are clearly in a relatively advanced state. Therefore, Shanxi Guoxin Energy Corporation has a large space for exports.
At present, the main issue faced by Shanxi Guoxin Energy Corporation's independent brand exports is the significant market fluctuations, especially the difficulty in land transportation faced by the European market. In Europe, there is still a high demand for new energy vehicles, which is a good opportunity for China's exports.
In the future, for China's independent brands to participate in international competition, it is necessary to make effective improvements in technology, ensuring that their product technology and standards meet European standards, especially in testing, environmental protection, and other aspects need to be done according to European standards. New energy vehicle products need to be tailored to the local needs of Europeans and improved accordingly. Localization and adaptation improvements need to be made in order to achieve higher satisfaction.
At the same time, efforts need to be made in sales and maintenance to establish a good environment for use overseas, including establishing effective guarantee mechanisms for charging facilities and after-sales maintenance to ensure an increase in satisfaction and prevent the occurrence of the phenomenon of service abandonment in developing countries. The initial export of maintenance in developing countries is relatively poor, reputation is poorer. In order to change the situation where automobile exports are passively engaging in guerilla warfare, efforts need to be made to establish a good reputation and credibility in the European market, actively utilizing various measures to reduce the losses from trade protection.