At the beginning of the year, Beijing Roborock Technology (688169.SH), the leader in the cleaning industry, launched two new sweeping robot products! The new year starts with a bang.

On February 18th, the ninth day of the Chinese New Year, Beijing Roborock Technology (688169.SH), a leading company in the Chinese cleaning industry, officially launched two new sweeping products - Siasun Robot&Automation's Stone P10S Pro and P10S. Just as the Spring Festival holiday had just ended, Beijing Roborock Technology released these two new devices, becoming the first company in the industry to launch new products after the Lunar New Year. As an upgraded version of the popular Stone P series, the Stone quickly launched these new upgraded products, bringing the industry's highest-end features to the cost-effective P series, with the new products expected to quickly gain positive market feedback and lead the industry in technology dissemination and market penetration. In recent years, the overall growth of the cleaning appliances category has been weak, with a decreasing trend in the performance of sweeping products as a whole, and most brands experiencing a significant decline in sales, putting pressure on company performance and greatly reducing profits. However, Beijing Roborock Technology has bucked the trend and achieved significant growth. According to an announcement on January 23rd, Beijing Roborock Technology forecasted a net profit of 2 to 2.2 billion yuan for the 2023 fiscal year, representing a year-on-year growth of 68.99% to 85.89%; the performance forecast also indicated that the company's overseas income achieved rapid growth. Starting in the second quarter of 2023, Beijing Roborock Technology's quarterly net profit attributable to shareholders continued to reach new highs, and the annual net profit for 2023 also reached the highest value since 2019. Behind the outstanding performance lies the strong support of Beijing Roborock Technology's main product, Siasun Robot&Automation. As a leading enterprise in the field of intelligent sweeping products that has widely applied laser radar technology and related algorithms, Beijing Roborock Technology has changed the industry's direction with mass production of LDS modules, promoting the widespread popularization of sweeping products. With long-term cultivation in this category, Stone has established absolute advantages in this field. Currently, Beijing Roborock Technology's sweeping products lead in intelligence, product quality, and reputation. While some industry companies are pessimistic about the sweeping product category, Beijing Roborock Technology continues to be optimistic about it and continues to expand its layout. Beijing Roborock Technology President Quan Gang stated, "The current penetration rate of sweeping robots in homes is less than 5% in China, and possibly less than 10% in some developed countries internationally. This category is bound to achieve at least five times growth in the future, and companies in this field can reap huge growth potential." Currently, the company's technological strength and comprehensive product capabilities lead the industry; at the same time, Stone is expanding its presence in the global market, consolidating its position in major overseas markets and continuously expanding market share. To increase the market penetration rate of sweeping products, Beijing Roborock Technology has gradually clarified its strategy. On the one hand, it focuses on core technology research to release high-end flagship products, ensuring that their products' performance sets the industry benchmark; on the other hand, it accelerates the dissemination of technology, introducing cost-effective products for mainstream customers to lower the threshold for using high-tech products. The P series is the core product of Beijing Roborock Technology's implementation of this strategy. Currently, three products in this series have been launched and have performed well in the market. Stone P10 Pro and Stone P10 recently made it to the Tmall list of the top sweeping products in 2023. This time, Stone has once again upgraded the P series, introducing the more powerful P10S Pro and P10S. It is worth noting that the new P10S Pro features a dual telescopic mechanical arm and self-maintenance dual spiral sweeping system, which is currently the most advanced feature design in the sweeping product industry. The design of the dual telescopic mechanical arm is the optimal solution derived after multiple experiments and improvements. During the research and development process, Beijing Roborock Technology fully considered the arm's flexibility, durability, and ease of use, ensuring that each extension and contraction achieves the best cleaning effect. The Stone P10S Pro's dual telescopic mechanical arm achieves a 100% coverage on edge sweeping, reaches the edge limit, and has obtained the efficient corner cleaning certification from Germany's TV Rheinland. The new self-maintenance dual spiral brush paired with 11000Pa suction and automatic maintenance further improves sweepi...