2023 Double 11 Battle Report Released: Blue Moon (06993) Retains its No. 1 Position on Multiple Platforms' Sales Ranking.

With the conclusion of the Double 11 promotion, major e-commerce platforms and brands have released their sales reports. As one of the popular categories during Double 11, personal care and home cleaning products have continued to perform well. From the reports of various platforms, Blue Moon, as usual, has had a fruitful Double 11 this year. As a leading domestic brand in the daily chemical industry, Blue Moon has consistently topped the clothing cleaning rankings on various major platforms for many years. During this Double 11, Blue Moon achieved excellent results once again, ranking first in clothing cleaning on platforms such as JD.com and TikTok. According to JD.com's report on household cleaning during the entire Double 11 period from October 23, 8:00 PM to November 11, 12:00 AM, the sales of the top 50 household cleaning brands on JD.com exceeded ten million, and the number of users who made purchases exceeded one million during the peak 28 hours. Among them, the Blue Moon brand continued to dominate the rankings and held the first position in clothing cleaning sales. According to the Douyin Shopping Double 11 Good Product Festival ranking (October 20 - November 11), Blue Moon ranked first in the household cleaning industry, winning the top spot in the household cleaning rankings, as well as the peak brand and store rankings. Blue Moon's clean laundry detergent topped the list of popular goods. According to Taobao's data, Blue Moon ranked second in the Taobao Supermarket Double 11 beloved brand rankings for household cleaning. Blue Moon's supreme concentrated laundry detergent, which uses a low-foam easy-rinse formula and a "1 pump = 8g" precise measurement pump design, has received many positive reviews for its convenience, efficiency, and environmental friendliness, and has gained popularity on Taobao Supermarket. In this annual brand examination, as the leading brand in China's household clothing cleaning industry, Blue Moon once again ranked first in brand sales of clothing cleaning in multiple channels, becoming the preferred clothing cleaning brand for many consumers, showcasing Blue Moon's strong product strength and brand competitiveness. Behind these impressive results is Blue Moon's over 30 years of deep cultivation in the household cleaning industry and the creation of a highly competitive product, brand, and distribution ecosystem. Blue Moon stated that it will continue to focus on the development of products in all categories, adhere to the research and development of targeted and functional new products, and continue to promote the sales of popular products, achieving product diversification. According to a recent research report from Haitong, the company's integrated production and sales are expected to continue driving steady revenue growth. The report believes that with its strong brand effect and continuous investment in research and development, Blue Moon's demand for classic products is expected to maintain a stable high level in the long term, which will benefit the company's business income. By maintaining a strong multi-channel profitability and risk resistance, optimizing efficient channel management and online layout, the company's market share is expected to further increase in the future.