The highly anticipated new dark horse IP "Floating Life Memories and Linglong" is about to be released, with popular ancient style actor Luo Yunxi helping FRIENDTIMES (06820) to reach new heights.

In recent years, there has been a wave of female-oriented games in the gaming industry, which has led to a large number of developers and resources focusing on this niche market. This trend has also encouraged multiple iterations in terms of art, plot, character design, and themes in female-oriented games. As the domestic mobile gaming market enters a mature stage, the core of traffic growth is shifting towards "content product refinement + game brand suction effect". In this context, the "homogeneous" content and gameplay that previously flooded the market can no longer meet the market demand for female-oriented games. This market segment is increasingly valuing professional user understanding and community operation, and the barriers to entry for top players in this field are becoming more prominent. This is the main reason why FRIENDTIMES (06820) continues to launch "blockbuster" games in the female-oriented gaming market, continuously verifying its R&D and production capabilities as well as its investment value. On November 15th, FRIENDTIMES officially announced that popular actor Luoyun Xi will be the spokesperson for the mobile game "Fu Sheng Yi Ling Long" and announced that it will be launched on all platforms on January 2, 2024. Luoyun Xi has over 28 million followers on Weibo and is known for his works such as "Ashes of Love" and "Moonshine and Valentine". Based on his previous roles, his style aligns well with the game's products, and his influence and appeal as a spokesperson will attract new players to "Fu Sheng Yi Ling Long". As of now, the game has already received over 1.5 million pre-registrations according to the official website. Differentiated content innovation, setting the benchmark for female-oriented games In the current market environment for female-oriented games, in order to continuously attract female users to ancient-style games, there is a need for new and higher-quality game content that is more in line with female values and entertainment needs. For game developers, the challenge lies not only in the production of ancient-style games, but also in maintaining a positive and forward-thinking approach to content development while having a sufficient understanding of the market prospects. The former tests the professionalism of game content, while the latter requires a deeper understanding and insight into the uniqueness of the Chinese female-oriented gaming market. FRIENDTIMES has incorporated its understanding of both aspects into the development of high-quality content for "Fu Sheng Yi Ling Long". From a gameplay perspective, "Fu Sheng Yi Ling Long" introduces a group of officials from the internal dormitory responsible for investigating serious and important cases. They fearlessly confront authority and difficulties, uncovering the truth and maintaining fairness, justice, and equality. In terms of plot, the game revolves around "investigation" as its core, with the protagonist advancing the intertwined storyline by realizing their own value. Players in the game will play as graduates from the Ling Long Academy, coming to Kyoto to fulfill their promise with their senior brother, meeting close friends, solving mysteries, clarifying chaos in the martial arts world, and establishing peace. Through this game, players can experience a romantic ancient-style world, witnessing the ups and downs of life and reaffirming their true selves. On the other hand, female users, as game players, are still in the growth stage, and their game preferences and habits are still being shaped and nurtured, providing game developers with a great deal of room for creativity. Different from the previous game "Fu Sheng Wei Qing Ge" and other ancient-style mobile games on the market, "Fu Sheng Yi Ling Long" innovatively incorporates various gameplay elements such as clue decryption, adventure collection, and unlocking multiple identities, continuously enhancing the player's in-game experience. Therefore, in terms of gameplay, "Fu Sheng Yi Ling Long" further improves the freedom and openness of the game, and the large world allows players to have a higher level of interactive experience, which deeply resonates with the detective theme of the game. One of the biggest features of "Fu Sheng Yi Ling Long" is the integration of interactive design into a large number of experiences, not only analyzing logic and searching for evidence in the main plot investigation, but also requiring thinking in various levels and map exploration. With the construction of the above gameplay elements, players can immerse themselves in a large world that combines elements of both "sweet romance" and "detective cases", satisfying their needs for light entertainment, brain teasers, and immersive gaming experiences. The increased freedom and interactivity of the game, along with its deep resonance with the detective theme, has further solidified its position in the market. Iterative upgrades in technology further strengthen the competitive edge "Fu Sheng Yi Ling Long" has "blockbuster potential" mainly due to FRIENDTIMES' strong technical capabilities in the female-oriented gaming market. From the current publicly available game quality, this game has a larger scale and has achieved further improvement in terms of art compared to "Fu Sheng Wei Qing Ge", reaching an advanced level in terms of graphics quality. Its art style emphasizes the creation of a Chinese aesthetic "ambience", rendering a poetic feeling of "clouds, mountains, and rivers", presenting users with a subtle, reserved, and fresh Chinese-style visual experience. Taking the gameplay of the secret realm "Ci Xin Lu" as an example, the background of this secret realm is that "I" was invited to appreciate a masterpiece by a renowned painter, but got sucked into the world within the painting due to confusion in the heart. Different from the overall 3D design of the game, the project team innovatively chose a 2.5D design, combining the green landscape style of traditional Chinese landscape paintings with well-arranged depth scenes, enhancing the player's sense of immersion in the "painted world". In addition to showcasing the project team's profound skills in game scene design, "Fu Sheng Yi Ling Long" continuously improves and innovates in terms of character visual experience and underlying technology, thereby optimizing the artistic design. In fact, the game's beta testing experience was impressive from the beginning. Whether it's the dynamic weather system, top-quality graphics output, or the display of intricate details down to the hair follicles, "Fu Sheng Yi Ling Long" truly presents a 360-degree, no-dead-angle visual experience, and achieves extreme adjustments in details. For example, from the distribution of facial muscles to the eyes, nose shape, and lip shape, the game has set over 150 adjustment points, allowing players to make repeated fine adjustments to achieve the perfect visual presentation of their characters. At the same time, FRIENDTIMES has made continuous efforts to optimize the underlying technology of the game's character visuals, further enhancing the artistic design. Therefore, the game is not only visually appealing but also has a high level of immersion due to the integration of a large number of interactive design elements, making it an outstanding game in the female-oriented gaming market. With its increased freedom and interactivity, the game offers players a deeper exploration of the detective theme. Overall, "Fu Sheng Yi Ling Long" demonstrates FRIENDTIMES' deep technical capabilities in the female-oriented gaming market. It not only meets the market demand for high-quality female-oriented games with its differentiated content and gameplay innovation but also sets a benchmark for the female-oriented gaming market in terms of art design and technological advancement."In Memories of Linglong," we also conduct refined operations targeting different female user groups. For example, on platforms such as Weibo and TapTap, which are more inclined towards square-style information dissemination, they carry a multitude of functional needs. For instance, all internal testing information and content updates are centralized and released on Weibo. On platforms like Bilibili and Xiaohongshu, which have videos and lifestyle guides as the core functions for female users, various circles of KOLs emerge, sharing videos, promoting games, or sharing data about tailoring faces freely, etc., as a way of popularizing these gameplay methods.China Securities Co., Ltd. issued a research report stating that as a sequel to the IP of "The Blooming Season for You", "The Memories of Linglong" is expected to be launched in early 2024. From the current quality of the product, test data, and player reviews, "The Memories of Linglong" has the potential to become the next popular ancient-style strategy game, and is expected to drive the overall performance growth of the company in the future. In addition to the upcoming "The Memories of Linglong", FRIENDTIMES has several other reserve projects in its new generation product development matrix, including "Code: PE" with a European and American palace theme and "Ink Sword Rivers and Lakes" featuring classic martial arts strategies. In recent years, game globalization has become a development trend in the domestic gaming industry. However, due to market characteristics, cultural customs, and other factors, the response to domestically-developed casual female-oriented games in the international market has been unfavorable. In order to further tap into the overseas female-oriented gaming market, FRIENDTIMES has developed "Code: PE," a potential new work targeting the European and American market. It is reported that this work will immerse players in the perspective of a queen in a European palace, and the gameplay will be more immersive and fully tailored to the European and American market. Currently, "Code: PE" is undergoing game testing in Canada. "Onyx Sword Rivers and Lakes" is a traditional martial arts themed game under development by FRIENDTIMES. Its gameplay and game positioning are more inclined towards male players. This is also an innovative exploration by FRIENDTIMES to further tap into the potential of the gaming market. Currently, the game has successfully obtained its publishing license. It is worth mentioning that based on historical data, popular products have the potential to significantly increase the overall valuation of the company. For example, since its launch at the end of December 2019, "The Blooming Season for You" has achieved a new high in FRIENDTIMES' stock price in just 8 months due to its high market popularity and revenue. The cumulative increase during this period was 468%. On the other hand, since its launch, "The Blooming Season for You" has not only achieved good results in the top five of China's iOS game bestsellers, but has also consistently remained in the top 100 bestsellers list. The long lifecycle behind it reflects FRIENDTIMES' solid and stable operation capability, which has earned the trust of shareholders and the market. This trust is expected to continue with FRIENDTIMES' next generation of popular products. With the strong integrated capabilities in research and development, publishing, and operation, the accumulated experience and mature IP development advantages in the female-oriented market, FRIENDTIMES' long-term configuration value will be validated again after the launch of "The Memories of Linglong" and is expected to continue in future new products. With this support, FRIENDTIMES' stock price has a clear upward potential in the future.