HK Stock Market Move | SMOORE INTL (06969) rose over 5% in morning trading; in Q3 it achieved the landing of a new HNB cooperation and the launch of fruit-flavored cigarettes in the US.

SMOORE INTL (06969) rose over 5% in morning trading. As of press time, it was up 3.85% at HK$8.77, with a turnover of HK$22.8339 million. On the news front, four fruit-flavored products from British American Tobacco have been officially launched, with plans to distribute to about 25,000 retail outlets in September and add another about 25,000 in November. SMOORE is expected to have completed delivery of the new products in Q3. As of September, Glo's share of Japan's premium HNB market was about 3.5%. In addition, according to an announcement, the company established a cooperative relationship with a new tobacco customer in Q3 to provide comprehensive HNB solutions. Huatai noted that looking ahead, we believe changes in global regulatory policies are favorable to compliant leaders, and the company's core atomization business is expected to benefit; the HNB business is steadily advancing the commercialization platform layout of "multiple customers + multiple products"; we are optimistic about the platform value of the company's atomization technology and heated tobacco technology solutions, and maintain a "Buy" rating.