HK Stock Market Move | DAMAI ENT (01060) rose nearly 5%, signing a strategic cooperation agreement with Galaxy Entertainment and two other parties to promote the integrated upgrade of Macau's "entertainment + tourism" sector.

DAMAI ENT (01060) rose nearly 5% intraday, up 3.57% as of press time at HK$0.435, with turnover of HK$21.9736 million. On the news front, on November 1, Galaxy Resort, DAMAI ENT, and Fliggy signed a three-year strategic cooperation agreement in Macau. The three parties announced that, on the basis of strong mutual trust, they will actively respond to the Macau SAR government's "1+4" strategy for appropriately diversified economic development, fully leverage their respective leading advantages in integrated resort ecosystems, live entertainment content and digital intelligent ticketing capabilities, and tourism services, deepen resource synergy, and jointly promote the integrated upgrade of Macau's "performance + tourism" sector, injecting new momentum into the building of Macau as a "City of Performing Arts" and the high-quality development of its cultural and tourism industry. In terms of platform product innovation, Damai and Fliggy launched a performance tourism booking function in July this year, providing destination tourism services for consumers who have already purchased performance and event tickets within the Damai APP. Fliggy revealed that, with "traveling to a city for a performance" now a trend, Fliggy continues to step up investment on the supply side of "performance + tourism," with new one-stop in-depth experience products such as performance packages and performance itineraries continuously emerging, allowing consumers to enjoy performances while experiencing the charm of the destination where the performance is held and discovering different new ways to play locally. Over the past month, search popularity for "performance"-related keywords on Fliggy has increased by more than 100% year on year.