DEEPZERO (02723) has been positioned in the "Leaders" category in the IDC MarketScape report on global agentic marketing platforms.

DEEPZERO (02723) has announced that International Data Corporation (IDC), an internationally authoritative research institution, has released the report "IDC MarketScape: Worldwide Agentic Marketing for B2C Enterprises 2026 Vendor Assessment" (the Report). The Company has been positioned in the "Leaders" category, making it the only Chinese vendor to be included in this category. The Report represents IDC's establishment of an independent assessment framework for "Agentic Marketing," and is also its worldwide assessment of Agentic Marketing vendors. The Report comprehensively evaluates the overall strength of major global vendors in terms of product capabilities, strategic positioning, and commercial deployment capabilities. The assessment positions each vendor across two major dimensions"Capabilities" and "Strategy"through vendor questionnaires and in-depth interviews, end-user surveys, and cross-validation of public information. The Report has therefore become an important reference for global enterprise buyers in evaluating Agentic Marketing vendors. IDC has set out criteria for participating vendors (including but not limited to): must provide a software platform capable of creating, deploying, and managing AI-driven marketing agents; must support autonomous or semi-autonomous execution of marketing workflows, rather than merely providing insight generation or Copilot functionality; must possess agent orchestration capabilities, including cross-workflow, cross-system, or cross-agent collaborative orchestration; must be able to integrate and interoperate with marketing systems, such as data sources, activation channels, and enterprise applications; must possess governance capabilities, including observability, auditing, compliance, and policy enforcement. At the same time, IDC explicitly excludes vendors that only provide point solutions (such as AEO, generative AI, analytics tools, etc.), vendors lacking demonstrable agent deployments in real marketing environments, and foundation models or development platforms that do not have pre-built agents for marketing use cases. IDC defines the Company as an "Enterprise Decision AI Company." The Report notes that the Company's strength lies in its full-scenario agent system Deep Agent, covering decision-making domains such as product innovation, go-to-market, social marketing, advertising, sales and customer service, and CRM. It is composed of more than 30 specialized agents, combining large language models with self-developed domain-specific machine learning, and is built on a unified data foundation. Leveraging the Company's industry vertical data and experience accumulated over more than a decade, the Company has served multiple Fortune 500 brands and continues to provide related products and services to enterprise clients. The Board believes that the inclusion in IDC's global report and positioning in the Leaders category constitutes recognition of the Group's technological strength, product competitiveness, and industry position, and will help further enhance the Group's brand influence and market expansion capabilities.