First new-style tea beverage brand to enter the Louvre, CHABAIDAO (02555) Wang Huan: Strategic markets value long-term investment and landmark value.

CHABAIDAO (02555) recently officially opened its store in the Louvre shopping arcade in Paris, with long queues continuing to form outside, making it a popular photo spot for tourists. The arcade is a supporting commercial space of the Louvre, located along the core tourist route. It has previously welcomed leading Chinese brands such as POP MART, and CHABAIDAO has become the first Chinese new-style tea beverage brand to enter. Photo: CHABAIDAO's Louvre store officially opens, attracting tourists from various countries to taste its products. In terms of products, CHABAIDAO has launched two exclusive limited-edition drinks for the Louvre arcade store Lavender Blueberry Snow Top and Cocoa Berry Trio which have received high praise for both their appearance and taste since launch. Data shows that in the first half of this year, CHABAIDAO completed more than 120 SKU launches in overseas markets. Currently, CHABAIDAO has signed more than 130 overseas stores, including 5 stores in the French market, located at core landmarks such as the Louvre, Galeries Lafayette, and the Paris Opera. Wang Huan, overseas CEO of CHABAIDAO, said that China's new-style tea beverage industry has developed to its current state in just 6 to 8 years, and this speed cannot be directly replicated overseas. It takes longer for new-style tea beverages to nurture a truly global brand, especially in strategic markets like France, where the focus is on long-term investment and landmark value.