Title context: Tesla, Inc. (TSLA.US) Is Its Most Expensive Model Coming Soon? The Roadster Is About to Be Unveiled, but the Options Market Is "Looking On Indifferently" Text: Tesla, Inc. (TSLA.US) Is Its Most Expensive Model Coming Soon? The Roadster Is About to Be Unveiled, but the Options Market Is "Looking On Indifferently"

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08:40 24/09/2026
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GMT Eight
Tesla's Roadster is scheduled for October 1 and could become its most expensive model, but the options market has not heated up in advance.
Tesla, Inc. (TSLA.US) Is Its Most Expensive Model Coming Soon? The Roadster Is About to Be Unveiled, but the Options Market Is "Looking On Indifferently" Text: Tesla, Inc. (TSLA.US) cars have always commanded high prices, and the Roadster the company will unveil on October 1, if the $50,000 reservation deposit is any reference, is likely to become its most expensive model to date. However, Tesla, Inc.'s options are not particularly expensive: one-month implied volatility sits at around the 36th percentile. Despite catalysts such as the Roadster unveiling approaching, and October typically being a month with above-average volatility, the metric remains well below its mean. Roadster Set for October 1: $50,000 Deposit First, Delivery Questions Unresolved The Cybercab launch in early September did not win analyst approval, with Wells Fargo & Company analysts in particular noting that the autonomous ride-hailing service faces "execution issues." But Tesla, Inc.'s stock price has since gradually recovered its losses. Now, with Roadster orders reopened and one-month option premiums near the low end of their range, signs suggest the stock could break through its pre-Cybercab launch levelsthough there is some risk if the Roadster's market debut similarly fails to meet investor expectations. The Roadster sports car will officially debut on October 1 at SpaceX's test facility in McGregor, Texas. The reservation process is not simple: a $5,000 refundable deposit must first be paid by credit card, followed by a $45,000 wire transfer within ten days, and the reservation is only complete once the wire transfer arrives. Reservations have also now opened in Canada and China. Tesla, Inc. says the event will finally reveal the Roadster's price, specifications, and production targets. Skeptics point out that the company also collected the same $50,000 deposit in 2017, but has repeatedly missed delivery dates since. However, the decision to reopen reservations two weeks before the event itself sends a signalthe company would not ask customers to prepay $50,000 for an embarrassing car, or at least that is the hope. The Cybertruck launch was indeed somewhat embarrassing: the chief engineer cracked the window while demonstrating its "unbreakable" glass. Cybercab Shadow Exaggerated: Long-Term Autonomous Driving Logic Unchanged Michael Khouw, co-founder and chief strategist at options analytics platform OpenInterest.PRO, believes the market's earlier negative reaction after the Cybercab launch was somewhat overdone. When the Cybercab debuted in Austin on September 3, it did disappoint some investors; but given regulatory hurdles and other real-world issues, expecting immediate disruption upon launch was never realistic. Khouw stresses that autonomous ride-hailing will eventually become part of how people travel. The truly critical question over the next few years is not whether Tesla, Inc.'s first two-seater is mature enough and capable enough on day one, but which companies can produce hundreds of thousands or even millions of autonomous vehicles at commercially viable costs and actually get them on the road. Globally, few companies can demonstrate the ability to design, manufacture, and distribute complex consumer-grade hardware at such scale. Tesla, Inc. is one of them. For Tesla, Inc., early-stage turbulence seems to be the norm, and it has since proven it can do what only a handful of companies outside China can. Valuation Debate: Traditional Frameworks Hard to Apply, Premium Buys the Future The fairest criticism of Tesla, Inc. is actually not execution issues with novel automotive technology, but valuation. Measured by traditional automaker standards, or even using Uber Technologies, Inc. or Lyft as references for the autonomous ride-hailing industry, such criticism seems reasonable; at current earnings levels, its valuation multiples are hard to justify. Tesla, Inc.'s forward P/E ratio is 213x, Uber Technologies, Inc. is 22x, and Ford is 7x. But the market has never valued Tesla, Inc. in a traditional way, and not without reason. This company and its founder have repeatedly done what most considered impossible, even absurd: mass-market profitable electric vehicles, a charging network now accessed by other companies, grid-scale energy storage, and reusable rockets developed by SpaceX. A more appropriate perspective is that Tesla, Inc. is a technology company with rare and hard-to-acquire complex consumer product engineering and manufacturing expertise. From this angle, its premium is less a bubble than a reasonable valuation of its unique advantages in autonomous driving, Siasun Robot&Automation, and energyadvantages few other companies can genuinely possess. Trading Strategy: Multiple Catalysts Approaching, Bull Call Spreads Better Than Buying Calls Outright With the Semi truck launch on September 24, the Roadster debut on October 1, and third-quarter delivery data following closely after, Tesla, Inc.'s one-month options would seem poised to be pushed higher, but that has not happened. 30-day implied volatility is around 41%, high in absolute terms for a large company, but near the bottom of Tesla, Inc.'s stock volatility range over the past year. For a stock that frequently moves 5% on news, such a price is a reasonable cost for gaining upside exposure. Rather than buying call options outright, Khouw recommends using a bull call spread strategy, which can reduce premium outlay and lessen the risk from market swings after the events. The October 30-expiry 380/440 call spread strategy covers the Roadster launch, the delivery report, and the upcoming earnings release.