HK Stock Market Move | ZIBUYU (02420) surged over 6%, with TikTok channel revenue in the first half of the year soaring by 662.1% year-on-year. The business has officially entered a phase of scaled profitability.

ZIBUYU (02420) rose over 6%, and as of the time of writing, it is up 4.81%, trading at HKD 5.23, with a transaction volume of HKD 1.1238 million. In terms of news, ZIBUYU recently announced its mid-term results for 2026, with total revenue of approximately RMB 2.827 billion, an increase of 44.2% year-on-year; net profit attributable to shareholders is about RMB 138 million, up 30.0% year-on-year. Basic and diluted earnings per share are approximately RMB 0.28. According to the announcement, the revenue growth is primarily due to the sustained release of the group's brand potential, with strong growth in the Amazon platform business and substantial gains in other channels such as TikTok, which has driven significant revenue increases. During the reporting period, TikTok channel revenue surged 662.1% year-on-year to approximately RMB 289 million, with its revenue share rising to 10.2%, marking the official transition from the investment phase to a scalable profit phase. The report titled "Observing the Growth Logic Change of ZIBUYU (02420) from Strong Mid-term Results: TikTok Business Skyrocketing Over 6 Times Year-on-Year, Gradually Moving Away from Single Platform Dependence" indicates that the interim report clearly shows that the company's growth momentum is undergoing structural changes. The most prominent signal comes from the channel sidewhile the core Amazon channel maintains robust growth against a high base, the proportion of non-Amazon revenue has significantly increased, with the TikTok channel emerging as a new growth driver, indicating that the benefits of the company's omnichannel layout are accelerating to fruition. Meanwhile, the effects of AI full-link empowerment are also being systematically released.