PwC: It is expected that the revenue of Hong Kong's entertainment and media industry will reach $15 billion by 2030.

On September 3, PwC released the "Global Entertainment and Media Industry Outlook 2026-2030: Hong Kong Summary," predicting that Hong Kong's entertainment and media industry revenue will steadily increase from $13 billion in 2025 to $15 billion by 2030, with a compound annual growth rate (CAGR) of 3.7%, slightly above the global average expected growth of 3.4% during the same period. The acceleration of digitalization is driving growth in Hong Kong's entertainment and media industry, with OTT streaming films anticipated to be the fastest-growing sector, boasting a CAGR of 6.8% from 2025 to 2030, outpacing internet advertising (CAGR of 6.5%). The music market is also experiencing growth, supported by local initiatives and the performances of international stars, with a CAGR of 5.8%, reflecting the diversification of the local entertainment industry. The Hong Kong OTT streaming film market is expected to expand at a CAGR of 6.8%, with revenues increasing from $345 million in 2025 to $479 million by 2030. In a landscape where international streaming platforms coexist with local digital service providers, Hong Kong's OTT market is thriving amidst competition and innovation. Local service providers are effectively scaling up, and while OTT and subscription revenues are growing, profit margins are also continuously improving. As competition intensifies, strategic pricing and exclusive sports content remain critical differentiators to ensure audience engagement. Internet advertising continues to be a significant driver of revenue and growth in Hong Kong's entertainment and media industry, with overall revenue projected to grow at a CAGR of 6.5% by 2030. In particular, film advertising is expected to lead with a CAGR of 8.5%, while paid search advertising is steadily expanding, reflecting the increasing market demand for engaging film content and innovative advertising formats, further confirming the ongoing importance of paid search in effectively reaching audiences. As the digital ecosystem continues to evolve, the industry is actively leveraging emerging technologies and data analytics to enhance audience engagement and explore new revenue streams. Hong Kongs music market is expected to grow from $286 million in 2025 to $380 million by 2030 (CAGR of 5.8%), with both live music and recorded music revenue continuing to rise. The Hong Kong government has been actively attracting internationally renowned artists to perform in the city in recent years, further enhancing Hong Kong's position in the live music sector and enriching the city's cultural atmosphere. The recorded music industry is also benefiting from local government support, which encourages investments to nurture emerging musical talent. Such investments are expected to further drive market expansion, highlighting Hong Kong's role as a key hub for the creative industry. Hong Kong's film box office revenue is projected to grow at a CAGR of 3.7%, rising from $145 million in 2015 to $173 million by 2030. In 2025, Hong Kong cinemas are expected to receive 18.8 million admissions, with the average ticket price dropping to $7.7, and the number of screens decreasing to 271, reflecting a restructuring within the industry. Nevertheless, the Hong Kong Film Development Council is committed to boosting local film industry development through enhanced support measures, including the upgraded "Film Production Financing Program 2.0." Several local productions have made it into the top 20 box office rankings, showcasing Hong Kong's vitality and strength in creativity and storytelling as a cultural hub.