Zhou Hei Ya (01458) saw its revenue grow nearly 20% in the first half of 2026, entering an accelerated phase of multi-channel expansion.

On August 20, ZHOU HEI YA (01458) released its performance announcement for the first half of 2026. During the reporting period, ZHOU HEI YA achieved revenues of 1.461 billion yuan, a year-on-year increase of 19.5%; net profit was 91.496 million yuan, demonstrating notable resilience in overall growth. Notably, the proportion of profitable stores increased, indicating a more solid operational foundation for store management. It is worth mentioning that the channel business has become the core growth engine of the group. In the first half of the year, the overall growth rate of online and offline channels reached 80.4%, with offline channels seeing a remarkable growth rate of 207.2%. The rapid growth of the channel business has become the core growth engine. As the leisure marinated flavor consumption scene and channel landscape continue to evolve, the ability to cover all channels has become a core competitive barrier in the industry. In the first half of the year, ZHOU HEI YA focused on the channel business as the main driver of growth, customizing differentiated operational plans for various formats such as member supermarkets, snack wholesale, chain convenience stores, and e-commerce platforms. By utilizing benchmarks and driving sales conversion, the company achieved rapid growth in its channel business. The offline channels saw significant breakthroughs as the company centered its strategy on member stores and chain convenience stores. Through benchmark establishment, standardized execution, and progressive scenario-based marketing, it achieved efficient outputs, continually deepening collaborations with major channels like Sam's Club, Pandonglai, and Yonghui. The shipping volume and channel influence of benchmark channels grew in tandem, with the depth and breadth of channel penetration continuously expanding, resulting in a staggering growth rate of 207.2% for offline channels. Online channels also maintained strong growth, with a rate of 37.4%. The company built brand strength centered on Douyin, creating a complete operational loop from content planting and traffic accumulation to overall conversion. Traditional platform e-commerce is absorbing overflow traffic, and fresh retail channels are steadily gaining momentum, with multi-sector collaboration continuously optimizing overall conversion efficiency. The precise adaptation of the product matrix has provided solid support for channel expansion. ZHOU HEI YA has developed a complete product system covering long shelf life, medium shelf life, short shelf life, customized products, and gift boxes, accurately matching the consumption scenarios and customer demands of different channels. Among them, the medium shelf life series has become a core bestseller due to its broad channel adaptability, achieving full-channel coverage with Wuxi Online Offline Communication Information Technology Co., Ltd., with sales exceeding 50 million yuan during the period, showing strong growth momentum. The flavor moat of the products has been reinforced, and the brand's appeal to younger consumers has advanced further. As ZHOU HEI YA's signature flavor, the black duck flavor has always been a core flavor asset. During the reporting period, ZHOU HEI YA continued to iterate its black duck flavor product matrix, adhering to the collaborative development of long, medium, and short preservation forms to cover demand across all channels. The pace of new product iteration has been steadily accelerated, and the product matrix continuously expanded. In the first half of the year, new products with various specifications, such as tiger skin chicken feet, deboned duck claws, fresh marinated duck four treasures, and old marinated duck claws, were successively introduced to the market. Notably, the fresh marinated duck four treasures made its debut through Sam's channel, receiving positive market feedback thanks to precise scenario positioning and flavor advantages, also reflecting the steady improvement of the company's systematic production and research capabilities. With its continuous product innovation strength, ZHOU HEI YA has received multiple authoritative recognitions at the 8th iSEE Global Food Innovation Awards. The companys founder, Chairman of the Board, and CEO Zhou Fuyu was named "Annual Innovator," and Pocket Sauce Duck won the "iSEE Global Food Innovation Silver Award," while Spicy Shredded Chicken obtained the "iSEE Global Delicious Award 2-Star Certificate." Brand building has undergone a systematic upgrade; the company anchors its position as a high-quality leisure marinated flavor brand and upgrades its visual system and brand assets. It focuses on high-relevance consumption scenarios such as nighttime snacking, binge-watching, and outings among younger groups for comprehensive marketing, using hit products to drive the sales growth of core products, further reinforcing a youthful brand image. Looking ahead to the second half of 2026, the structural divergence trend in China's consumer market will continue, and the structural reshaping of the leisure marinated flavor industry is still underway, underscoring the importance of all-channel operational capability. ZHOU HEI YA stated that, based on the achievements in the first half of the year, it will continue to focus on three core directions: first, to promote an upgrade in growth models, continuously enhancing channel coverage and penetration depth, aiming for higher quality scale growth in channel operations; second, to strengthen brand and product competitiveness, continuously improving the product matrix, accelerating the launch of innovative products, and comprehensively upgrading the brands visual and communication systems to deepen the penetration of younger consumer mindsets; third, to solidify the operational foundation by improving the operations of existing stores and enhancing single-store profitability, advancing cost reduction, efficiency enhancement, and flexible supply capability construction to boost efficiency across the entire operational chain. At the same time, the company is making long-term layouts in diversified fields and overseas markets. Relying on ZHOU HEI YA's core flavor assets, it is extending into home cooking and convenient meal scenarios through products like marinated seasoning packs and hot pot base sauces; exploring overseas markets through parallel channel trade exports and store models, laying new momentum for long-term growth. Food industry analyst Zhu Danpeng noted that under the current backdrop of the leisure marinated flavor industry entering stock competition and increasingly blurred category boundaries, ZHOU HEI YA's performance report showcases strong inherent growth resilience and sustainable core competitiveness. However, what deserves our attention is ZHOU HEI YA's layout and breakthroughs in the all-channel business, highlighting its ability to build comprehensive all-channel coverage around member supermarkets, snack wholesalers, and chain convenience stores, which is unleashing scale dividends. The transition from a model heavily reliant on stores to a "stores + channels" dual-engine approach has shown significant effectiveness. With deepening channel penetration and the release of flexible supply capabilities, the company is expected to continue solidifying its industry-leading position on the path of "quality scale growth."