VIVA GOODS (00933) issues a profit alert, expecting a year-on-year increase of no less than 40% in profit attributable to shareholders and adjusted EBITDA for the first half of the year.

VIVA GOODS (00933) announced that the group expects the profit attributable to shareholders and adjusted EBITDA for the six months ending June 30, 2026 (the first half of 2026) to increase by no less than 40% compared to the same period last year (the profit attributable to shareholders and adjusted EBITDA for the first half of 2025 were approximately HKD 181.5 million and HKD 610.1 million, respectively). The growth in profit attributable to shareholders and adjusted EBITDA is primarily due to the following measures: Product and pricing adjustments: Optimizing product categories in major markets such as the United States and the United Kingdom, along with reasonable pricing to enhance profitability; Improving global operational efficiency and reshaping the global cost structure: Streamlining core processes to reduce channel and corporate management costs.