TAI HING GROUP (06811) has issued a profit warning, expecting a net profit attributable to shareholders of approximately HKD 72 million to HKD 78 million for the first half of the year, representing a year-on-year increase.

TAI HING GROUP (06811) announced that the Group expects to achieve a profit attributable to shareholders of approximately HKD 72 million to HKD 78 million for the six months ending June 30, 2026, compared to a profit attributable to shareholders of HKD 40.813 million for the six months ending June 30, 2025. The Board believes that the expected increase in profit attributable to shareholders during the review period is mainly due to the Group's continued focus on optimizing restaurant offerings and enhancing service quality. The stability in quality and service has led to an increase in customer traffic and per capita consumption at core brand stores, coupled with the Group's membership app and precise marketing strategies, driving growth in same-store revenue. In addition, the Group has intensified efforts to improve store operating profit. Besides continuing to integrate stores in Hong Kong, Macau, and Mainland China, the Group has also adjusted and innovated across brands, introducing new products in different market segments to boost profits, while launching employee incentive measures during the review period to enhance store performance and further improve the Group's overall profitability. During the review period, the Group's management team and all employees, under the leadership of the Chairman and Vice Chairman, are committed to transformation, particularly focusing on talent training and establishing a strong corporate culture to ensure the Group stands out in the fiercely competitive food and beverage industry. At the same time, the Group has intensified its advertising efforts by utilizing artificial intelligence (AI), resulting in increasing exposure for its brands on social media. The Group will continue to maintain a good financial condition and robust cash flow to pave the way for future business development, and the Board is confident in the Group's long-term development prospects.