HK Stock Market Move | MOBVISTA(01860) rose nearly 7% in the morning session, the new generation Infra platform is expected to officially launch in Q4, which is expected to significantly drive performance growth.

MOBVISTA (01860) rose nearly 7% in early trading, and as of the time of writing, it rose by 5.07% to 10.99 Hong Kong dollars, with a turnover of 71.4061 million Hong Kong dollars. China Securities Co.,Ltd. pointed out that the decrease in MOBVISTA's Q1 profit margin is mainly due to higher than normal research and development investment at this stage, with a significant increase in model training costs. It is expected to see a turning point after the launch of the new generation Infra in Q4. The new generation Infra platform is expected to be completed in Q2, enter the testing and stability verification period in Q3, and be officially launched in Q4. This platform will host more complex models, accommodate larger amounts and more dimensions of data, improve model estimation capabilities, and drive ROI improvement for intelligent bidding products, breakthroughs in IAP, and performance to a new level. Huachuang Securities released a research report stating that MOBVISTA is one of the top third-party programmatic advertising vendors globally, with network effects and AI Infra resonance building a growth flywheel. The company is optimistic about the company's growth potential in the global third-party programmatic advertising market, as well as the next round of growth brought by the volume of IAP products.