HK Stock Market Move | MARKETINGFORCE(02556) registered a growth of over 26% as the proportion of high-margin AI application business revenue continues to increase, further opening up the pricing space for Scene Tokens.

MARKETINGFORCE (02556) recorded a more than 26% increase, as of the release, up 24.78% to HK$39.22, with a trading volume of HK$5.64 billion. On the news front, on July 15th, MARKETINGFORCE announced that the group's revenue for the six months ending June 30, 2026 is expected to be between approximately RMB 18.58 billion to RMB 20.54 billion, representing a growth of 100% to 121% compared to the same period in 2025. Among which, the revenue from AI application business is expected to be between approximately RMB 10.68 billion to RMB 11.80 billion, representing a growth of 112% to 134% compared to the same period in 2025; and the profit attributable to the parent company is expected to be between approximately RMB 1.82 billion to RMB 2.22 billion, representing a growth of 386% to 494% compared to the same period in 2025. The announcement stated that the strong growth in profit attributable to the parent company is mainly due to the continuous increase in the proportion of high-margin revenue from AI application business, with the proportion of diverse fee models represented by Scene Tokens gradually expanding. The pricing anchor for Scene Tokens is the business result value obtained by customers, and as ontology mapping optimization, vertical model iteration, and application effectiveness improvement progress, the pricing space for Scene Tokens further opens up, driving continuous improvement in the overall margin level of AI application business; and internally within the group, continuous empowerment of operational efficiency through its own AI application products, further optimization of sales expenses as a percentage of income and management expenses as a percentage of income compared to the same period last year. Note: The translation has been slightly modified for clarity.