The State Administration for Market Regulation explains in detail topics such as the ecology of online advertising, online catering, and compliance with the 618 promotion.

On June 16th, the State Administration for Market Regulation held a routine press conference for the second quarter of 2026. Wang Qiuping, the spokesperson and director of the News and Publicity Department of the State Administration for Market Regulation, stated that in the second quarter, the administration continued to deepen the reform of the business environment, strengthen supervision of fair competition, optimize the supply of quality services, and strictly adhere to the bottom line of market safety. Various tasks were steadily progressing and showing results. Focusing on the high-quality development needs of the service industry, the authorities strengthened the Internet advertising policy to empower the industry with favorable policies and drive industrial advancement. At the same time, with strict requirements and accountability for platforms, they deepened ecological governance and purified the advertising market through special rectification efforts, strengthening regulatory defenses. Wang Qiuping mentioned that China's Internet advertising industry has rapidly developed, forming a complex ecosystem driven by data and technology. However, old problems such as a focus on hype over creativity in Internet advertising still persist, while new issues like the misuse of artificial intelligence and excessive pursuit of traffic continue to emerge. It is urgent to govern Internet advertising ecology comprehensively and systematically from a deepening perspective. Regarding the conditions attached to the approval of the Tencent acquisition of Himalaya's equity, Wang Qiuping explained that the conditions were tailored to address the potential competition effects of the merger, ensuring a balance between scale and competition. These conditions included commitments from Tencent and Himalaya to not raise service prices, reduce service levels, ensure free content supply, remove exclusive authorizations, refrain from bundled pricing with car manufacturers, and not restrict the entry of broadcasters and content distribution. The authorities have also issued guidelines for the governance of Internet advertisement ecosystems and tasks for cleaning up the disorderly Internet advertising market. The focus is on strengthening advertising guidance, enhancing supervision of live streaming e-commerce advertising, regulating AI-generated advertising, addressing pop-up advertising issues, standardizing "matrix-style" ad placements, and holding platforms accountable. Furthermore, the State Administration for Market Regulation has approved the first standard for evaluating the credibility of measurements in traditional markets, aiming to prevent fraudulent practices that harm consumer interests and disrupt market order. This text is a summary of the press conference held by the State Administration for Market Regulation, addressing various regulatory measures and initiatives taken to ensure market order, consumer safety, and the quality of services in different sectors.