Beverage market enters peak season, CHABAIDAO (02555) "Lychee Iced Milk" becomes a hit, with one store selling 500 cups in a day.

As the summer temperatures continue to rise, the beverage market welcomes the busiest season of the year. On May 20, CHABAIDAO(02555) returned with its original product "Lychee Iced Milk", selling 700,000 cups on the first day, setting a record for the brand's single-day sales in recent years. It is understood that many new tea beverage brands have also launched "Lychee Iced Milk" products this year, kicking off the summer beverage market. The topic of "Lychee Iced Milk" on social media continues to heat up, with over 100 million views on Douyin and over 20 million views on Xiaohongshu. A CHABAIDAO staff member posted online, saying, "Who understands? There are just too many orders, we've been peeling lychees all day, my hands are numb." Some netizens even drink three cups a day and exclaim, "It's so delicious I want to weld it to my hand." "As soon as Lychee Iced Milk returns, the store becomes busy with no time to spare," a CHABAIDAO franchisee told reporters. "We sold over 500 cups of Lychee Iced Milk yesterday alone, almost running out of ingredients at night, had to urgently ask the company for more supplies. We came to the store early this morning to prepare ingredients, didn't even have time to drink water." The popularity of Lychee Iced Milk has also spread to the upstream, in Hainan Ling Shui's "Feizi Xiao" lychee plantation, where Mr. Li, the grower, is busy organizing workers to harvest. "This year, most of our lychees are sold to tea drink customers, with a particularly large order volume," he said. "Good quality fruits sell easily, as soon as they are picked, they are taken away." Industry analysts point out that Lychee Iced Milk, from being a popular single product last year, has become a popular category in the industry this year for three reasons: first, the rich lychee flavor pairs well with milk and tea; second, strong seasonal awareness, consumers naturally think of eating lychees during the lychee season; third, a brand took the lead in making a hit product, and competitors followed suit, collectively expanding the category.