The provisional estimate for the total sales value of the Hong Kong retail industry in February is HK$35 billion, a year-on-year increase of 19.3%.

The Census and Statistics Department of the Hong Kong Government today (April 1) released the latest retail sales figures. The provisional estimate of the total value of retail sales in February 2026 was HK$350 billion, representing a 19.3% increase compared to the same month in 2025. The revised estimate of the total value of retail sales in January 2026 showed a 5.5% increase from the same month in 2025. Comparing the first two months of 2026 to the same period in 2025, the provisional estimate of the total value of retail sales increased by 11.8%. In February 2026, online sales accounted for 8.5% of the total retail sales value. The provisional estimate of online retail sales value for that month was HK$30 billion, representing a 29.0% increase from the same month in 2025. The revised estimate of online retail sales value in January 2026 showed a 26.0% increase from the same month in 2025. Comparing the first two months of 2026 to the same period in 2025, the provisional estimate of online retail sales value increased by 27.5%. After adjusting for price changes, the provisional estimate of the total quantity of retail sales in February 2026 increased by 17.5% compared to the same month in 2025. The revised estimate of the total quantity of retail sales in January 2026 increased by 3.5% from the same month in 2025. Comparing the first two months of 2026 to the same period in 2025, the provisional estimate of the total quantity of retail sales increased by 9.8%. Analyzing the provisional estimate of sales value by major retail category from highest to lowest, comparing the first two months of 2026 to the same period in 2025, sales value of unspecified consumer goods increased by 13.1%. This was followed by jewelry, watches and valuable gifts (27.8% increase); supermarket goods (3.3% increase); clothing (6.2% increase); food, alcoholic beverages and tobacco (2.6% increase); drugs and cosmetics (8.3% increase); appliances and other unspecified durable consumer goods (32.4% increase); department store goods (5.8% increase); automobiles and automobile parts (28.5% increase); shoes, related products and other clothing accessories (9.6% increase); books, stationery and gifts (3.0% increase); furniture and fixtures (13.0% increase); and eyeglass store goods (9.2% increase). On the other hand, comparing the first two months of 2026 to the same period in 2025, sales value of fuel decreased by 14.2%. This was followed by Chinese medicine (0.8% decrease). As of the end of February 2026, comparing the past three months to the previous three months, the provisional estimate of seasonally adjusted total retail sales value increased by 2.4%, while the provisional estimate of seasonally adjusted total retail sales quantity increased by 1.6%. A spokesperson for the Hong Kong Government stated that retail sales strengthened further in early 2026. When combining January and February to eliminate the impact of different Lunar New Year timing compared to last year, the total retail sales value increased significantly by 11.8% annually. Most major retail categories saw growth in sales. Looking ahead, with strong local economic growth momentum and a robust increase in visitor numbers to Hong Kong, it is expected that this will continue to support the retail business. At the same time, the Hong Kong Government will continue to closely monitor the development of geopolitical situations and assess their potential impact on the local consumer market.