Netflix (NFLX.US) raised prices for the first time since January last year. The highest increase in subscription packages is $2.

Netflix (NFLX.US) raised the price of its ad-supported standard subscription package in the US on Thursday, increasing it by $1 to $8.99 per month. This move is expected to help the company meet its revenue increase commitment for this year. The ad-free standard package also increased by $2 to $19.99 per month, while the premium package, which supports four devices to be watched simultaneously, also increased by $2 to $26.99 per month. In a statement, Netflix said, "We will continue to offer a variety of pricing and package options to meet different needs." This is the first time Netflix has raised prices in the US market since January 2025. The new prices will take effect immediately for new users. Existing users will receive an email notification one month before the new prices take effect. Netflix attributed the price increase to continued investments in content production, including the new season of the popular anime adaptation series "One Piece" and the movie "The Irishman." Netflix has also been ramping up promotion of live events, including a concert featuring the return of the band BTS last week. Netflix hinted at a price increase when it released its financial report in January. The company expects sales to reach a maximum of $51.7 billion this year, driven by growth in membership, price adjustments, and doubling of advertising revenue. Netflix stated at the time that its global paid membership total had exceeded 325 million. As a leader in the streaming TV industry, Netflix withdrew from the bidding war for Warner Bros. studios and streaming business owned by Discovery last month, paving the way for competitor Paramount Skydance Capital to enter the market. After facing investor scrutiny during the bidding war with Warner Bros., Netflix's stock price has rebounded since late February. On Thursday, Netflix's stock price closed up 1.4%.