Qiu Yinghua: Hong Kong has a superior business environment. Companies can leverage it as a trading and distribution center for high-end spirits.
Hong Kong will continue to play the role of super connector and super value-added person, bringing international funds in while assisting mainland liquor companies in developing overseas markets.
On March 25, Mr. Edward Yau, Director of the Hong Kong Economic and Trade Office in Chengdu, attended a roundtable meeting with representatives from the white liquor industry in Sichuan, along with representatives from the Hong Kong Economic and Trade Office in Chengdu, the Invest Hong Kong and the Hong Kong Trade Development Council. He emphasized that in recent years, more and more high-quality Chinese white liquors have entered the Hong Kong market. By 2025, over 1.3 million liters of Chinese white liquor had entered the Hong Kong market, valued at HK$350 million. At the same time, producers and traders from around the world see Hong Kong as an important gateway to the Asia-Pacific and mainland China markets. In 2025, 3.35 million liters of spirits transited through Hong Kong to mainland China, accounting for nearly half of the overall spirit transit volume, valued at nearly HK$3 billion.
After the meeting, Mr. Yau visited the Wuliangye Yibin distillery in Yibin, and engaged in discussions with senior representatives of the distillery to understand the latest developments and marketing strategies in the Chinese white liquor industry. He shared the significant impact of Hong Kong's reduction in spirit taxes on promoting high-end spirit trade, and the advantages of using Hong Kong as a trading and distribution hub for high-end spirits, including Chinese white liquors.
The delegation then visited the Wuliangye Yibin distillery and met with senior representatives to learn about the latest developments and marketing strategies in the Chinese white liquor industry. Mr. Yau also shared the significant impact of Hong Kong's reduced spirit taxes on promoting high-end spirit trade and highlighted Hong Kong's superior business environment, which allows businesses to utilize Hong Kong as a trading and distribution center for high-end spirits, including Chinese white liquors.
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