KUAISHOU-W (01024) announced its performance for the year 2025, with shareholders' profit reaching 18.617 billion yuan, a year-on-year increase of 21.4%.
Kwai-W (01024) released its annual performance as of December 31, 2025. The company's revenue was 142.776 billion yuan, a year-on-year increase of 12.5%. The profit attributable to equity holders of the company was 18.617 billion yuan, a year-on-year increase of 21.4%. Earnings per share were 4.35 yuan, and a final dividend of HK$0.69 per share is proposed.
Kuaishou-W(01024) announced its annual performance for the year ended December 31, 2025, with a revenue of RMB 142.776 billion, a year-on-year increase of 12.5%; the net profit attributable to equity holders of the company was RMB 18.617 billion, a year-on-year increase of 21.4%; the basic earnings per share were RMB 4.35, with a proposed final dividend of RMB 0.69 per share.
In 2025, the increase in revenue compared to the previous year was mainly due to the growth of online marketing services, live broadcasting business, e-commerce business, and the Kuaishou AI business.
The revenue from online marketing services increased by 12.5% from RMB 72.4 billion in 2024 to RMB 81.5 billion in 2025, mainly due to the accelerated penetration and innovative applications of AI in online marketing services. The revenue from the live broadcasting business increased by 5.5% from RMB 37.1 billion in 2024 to RMB 39.1 billion in 2025, as the company continued to build a rich and healthy live broadcasting ecosystem with diverse high-quality content.
Other service revenue increased by 27.6% from RMB 17.4 billion in 2024 to RMB 22.2 billion in 2025, mainly due to the growth of the company's e-commerce business and the Kuaishou AI business. The growth of the e-commerce business was reflected in the increase in e-commerce GMV. The growth of the Kuaishou AI business was mainly due to the advanced AI technology and excellent product performance.
In 2025, the company adhered to the "technology-driven, user-first" philosophy, deepening its AI strategy in all key business scenarios. While maintaining a global lead in the multi-modal video-generating large-scale model Kuaishou AI, the company leveraged advanced AI capabilities to empower the content ecosystem and commercial ecosystem, achieving high-quality growth in user scale, operating revenue, and profitability.
Kuaishou has always upheld the mission of "technology connecting goodwill, creating long-term value," dedicated to creating a warm, inclusive, and participatory digital community. The company leverages short videos and live broadcasting as a link to promote the deep empowerment of digital technology in employment, entrepreneurship, rural revitalization, and other social scenarios, enabling more ordinary people to enhance their sense of achievement and happiness through digital technology, and promoting the development of a better society.
The company launched the "Happy Lecture Hall" project, providing new media skills training for women, the elderly, young entrepreneurs, persons with disabilities, and other groups. By the end of 2025, the project had expanded to cover over 50 counties and cities nationwide, helping nearly 2 million people master the digital technology of "short videos + live broadcasting." The company also launched the "Enlighten Future School" project, supporting rural education in multiple locations by donating digital classrooms, conducting AI courses, organizing technology summer camps, and assisting rural schools in improving teaching facilities to create more opportunities for digital learning and exposure to cutting-edge technology for teachers and students.
Furthermore, as AI technology rapidly evolves, the company will continue to deepen its AI strategy, increase investment in AI, and further consolidate its position as a leading AI-empowered content platform. Upholding the philosophy of "technology-driven, user-first," the company always focuses on user needs, deepens AI integration, and helps businesses and marketing clients improve operational efficiency. The continuous expansion of AI applications in the Kuaishou content and commercial ecosystem will drive high-quality growth of core businesses, explore commercial opportunities, and create lasting long-term value for users, creators, partners, and shareholders.
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