WEIMOB INC (02013) released its performance for the year 2025, with a total revenue of 15.92 billion RMB, an increase of 18.9% year-on-year. The high-quality growth is driven by AI strategy.

WEIMOB INC (02013) released its annual performance for the year ended December 31, 2025. The total revenue of the group was 1.592 billion yuan, an increase of 18.9% year-on-year. The gross profit increased by 100.4% from 596 million yuan in 2024 to 1.195 billion yuan in 2025, and the gross profit margin rose from 44.5% to 75.1%. Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) was 155 million yuan, and adjusted net profit was 42 million yuan. As of December 31, 2025, the group's cash and bank deposits balance was approximately 2.099 billion yuan, indicating a healthy cash and financial position. During the reporting period, subscription solution revenue was approximately 897 million yuan, a slight decrease of 2.3% year-on-year, with a decrease in the number of paying merchants to 58,396, down by 7.2%. This was mainly due to a deliberate reduction in low-quality businesses in the second half of 2024, resulting in a decrease in the number of merchants and deferred revenue. With a focus on business and the rise in AI-related revenue, revenue stabilized and even increased in the second half of 2025. AI-related revenue for the full year of 2025 amounted to 116 million yuan, with approximately 82 million yuan in the second half, representing a 237.5% increase from the first half and a 137.5% increase from the previous period. The revenue from new channels is still in the early stages of growth, and it is expected to continue growing rapidly with product optimizations and new product launches. Smart retail revenue was approximately 598 million yuan, a decrease of 3.2% year-on-year, but an increase of 9.5% quarter-on-quarter. Despite external macroeconomic influences limiting customer budgets, the group actively adjusted its marketing strategy, expanded into new industries, increased the number of customers, and maintained low customer churn rates. In the second half of 2025, revenue began to recover. Smart retail revenue accounted for 67% of subscription solution revenue, with a total of 7,699 merchants, including 1,205 brand merchants, with an average order income of about 183,000 yuan per user. Merchant solution revenue was approximately 695 million yuan, a 65.1% year-on-year increase, with a gross profit of 631 million yuan, up by 137.7%. The gross profit margin increased from 63.1% to 90.9%. The group's rebate percentage from the advertising platform has quickly returned to normal. In 2025, Weimob marketing assisted merchants in placing approximately 16.69 billion yuan in advertising revenue, a decrease of 7.3% year-on-year, with 67,541 paying merchants and an average spending of 247,174 yuan per paying user, a decrease of 8.5%. During the reporting period, the group proactively adjusted its customer structure, no longer serving some low-margin, high-advance payment, or long accounts receivable customers. Although there was a slight decline in gross income, operational efficiency increased, with gross profit growth far exceeding revenue growth. Operating cash flow turned positive, ensuring financial health. The group continued to consolidate its leading position in Tencent channels and expanded its multi-platform strategy by actively exploring channels such as Douyin, Xiaohongshu, Kuaishou, Alipay, and Huawei's HarmonyOS to increase market share. The year 2025 marked a key year for the comprehensive integration of Weimob's AI technology into business scenarios. Under the "ALL in AI" strategic guidance, the group's AI product matrix continued to deepen: in addition to launching the first large-scale application-based product Weimob WAI in the "AI+SaaS" layout, the group further introduced the all-in-one intelligent office platform AI Work365 and strategically invested in the North American AI innovation company Genstore.ai to establish a new business unit, "Weimob Overseas". Meanwhile, the group explored the innovation field of "AI+smart hardware". During the reporting period, Weimob WAI systematically covered creative and content generation, intelligent operations and decision-making, and store and transaction management through AI Agent technology. In terms of internationalization, Weimob introduced the "Weimob Overseas" business for merchants with cross-border demands, focusing on independent stations and providing comprehensive solutions for overseas markets from precise marketing on the traffic side, foundational technology on the tool side, to full-chain support on the operational side. As the exclusive strategic partner of Genstore.ai in China, Weimob Overseas is expected to complement Genstore.ai's core market in North America. In addition, Weimob's subsidiary, Haiding Technology, has made initial progress in its global layout, covering markets in Southeast Asia, North America, and Oceania, and acquiring customers in six new countries across various industries such as chain supermarkets, fast fashion, convenience stores, and trendy products. It was awarded "Excellent Brand Overseas Service Provider," solidifying its international capabilities. Weimob's AI layout has extended from "AI+SaaS" to "AI+Overseas" and "AI+Marketing". In September 2025, Weimob strategically invested in the North American AI innovation company Genstore.ai and established the "Weimob Overseas" business unit; in January 2026, the "Weimob StarLaunch GEO Solution" was released, covering multiple industries such as consumer goods, digital appliances, business services, and software applications, helping merchants seize the marketing key position in the AI search era. In addition, in terms of sustainable development, Weimob's MSCI ESG rating has been upgraded to A, indicating international recognition of the group's practices in corporate governance, data security, and green and low-carbon initiatives. This year, WEIMOB INC officially moved into its new headquarters building located in Baoshan District, Shanghai. The ultra-low energy smart building integrates office, research and development, and display facilities, providing a solid foundation for attracting top talent, deepening technological research, and showcasing smart business achievements.