B(09626) UP Master participating in the Spring Festival Gala for the first time

On February 10th, China Central Radio and Television Station announced jointly with the exclusive barrage video platform Bilibili (09626) that the "2026 Spring Festival Gala" will for the first time feature UP owners. The Spring Festival Gala organizing committee has solicited opinions widely from UP owners on the planning process, and the UP owners actively participated in the discussions. In addition, UP owners also participated in the creation and filming of the Spring Festival Gala documentary. It is introduced that these UP owners have an average age not exceeding 30 years old, and they are representative creators in various fields such as youth culture, creative content, and knowledge dissemination, and are regular guests of Bilibili's annual top 100 UP owners list. As the exclusive barrage video platform for the Spring Festival Gala, Bilibili's program "Spring Festival Red Packets" launched in the Year of the Snake in 2025 had a total online view count exceeding 1 billion, and it was the second most watched overseas Spring Festival Gala program.