Hollywood celebrity aura blessed organic children's snack manufacturer Once Upon a Farm (OFRM.US) IPO priced at $18.

Once Upon a Farm, an organic children's snack manufacturer co-founded by Hollywood actress Jennifer Garner, raised $198 million by issuing 11 million shares of stock at $18 per share (the midpoint of the $17 to $19 offering range), with 31% of the shares being existing shares. Based on this pricing, the company's fully diluted market value reaches $811 million. The company primarily produces organic refrigerated foods for infants and toddlers, with core product lines including cold-pressed pouch foods, oat bars, dried snacks, and frozen meals, aiming to provide consumers with convenient, on-the-go meal options. Its products are distributed through retailers and online channels, with a presence in over 3,200 stores and online sales accounting for 40% of total sales. Documents show that for the nine months ending on September 30th of last year, Once Upon a Farm had revenues of $176.7 million and a net loss of $39.8 million; compared to revenues of $107.6 million and a net loss of $11.6 million for the same period in 2024. The gross profit margin for the first nine months of 2025 was 40%, lower than the 42% from the same period the previous year. The bagged products contributed the majority of the net sales. The company's products are available in over 2,800 physical stores, including Walmart Inc., Target Corporation, Amazon.com, Inc.'s Whole Foods, and Kroger Co.'s refrigerated cabinets. Once Upon a Farm plans to list on the New York Stock Exchange under the ticker symbol "OFRM". Goldman Sachs Group, Inc., J.P. Morgan, Bank of America Corp Securities, William Blair, Barclays, Evercore ISI, Deutsche Bank Aktiengesellschaft, Oppenheimer, and TD Cowen are serving as joint bookrunners for this offering. In recent years, consumer-facing companies have had a relatively flat performance in their IPOs. Data shows that consumer-facing companies raised $17.4 billion on U.S. exchanges in 2021, but total funds raised since then have been around $15.6 billion. Since their IPO, Cava Group and AS Roma have seen significant increases in stock price, while Webtoon Entertainment has underperformed.