HK Stock Market Move | Anjoy Foods Group (02648) rises nearly 4%, stock price hits new high since listing, institutions optimistic about company's market share increasing further.

Anjoy Foods Group (02648) rose nearly 4%, reaching a high of 80.8 Hong Kong dollars, hitting a new high since its listing. As of the time of writing, it has risen 3.8% to 80.6 Hong Kong dollars, with a turnover of 78.6093 million Hong Kong dollars. On the news front, according to a research report from Donghai Securities, based on Ma Shang Ying, in Q4 2025, the overall performance of various food and beverage categories has shown some improvement, with frozen food sales increasing by 6.5% year-on-year and a sequential improvement. In terms of categories, sales of hotpot balls, frozen sausages and shrimp slices have increased, with year-on-year growth rates of approximately 15%, 45% and 55% respectively, while sales of pizzas and frozen beef ready-to-cook products have recorded year-on-year growth rates of over 35% and 25%, with sales of crispy meat increasing by approximately 20%, showing rapid growth. Anjoy is focusing on hotpot balls and frozen sausages in the consumer market, further increasing its market share. Cai Xin Securities pointed out that looking ahead, the bank believes that Anjoy Foods Group's transformation from a channel-oriented approach to a product-oriented approach can potentially capture industry development opportunities and seize market share. In particular, frozen ready-to-cook products, as the company's core products, are expected to see a recovery in both volume and price under the drive of products such as "Fresh Lock"; frozen rice and noodle products are expected to gradually recover growth with product transformation and channel support; frozen dishes are expected to maintain a growth rate faster than the overall market with the layout of products such as shrimp slices, crispy meat, sausages, and rolls of beef and lamb.