Wondershare Technology Group (300624.SZ) has upgraded its Wondershare Filmora desktop version: free video editing, better AI results!

Recently, the A-listed company AIGC software, Wondershare Technology Group (300624.SZ), has enhanced its creative equal rights efforts, with its globally popular next-generation video creative platform, Wondershare Filmora, receiving a major upgrade on the desktop side. Focusing on "free video editing, enhanced by AI," it is the first in China to implement a new model of "basic accessibility + AI value-added," aimed at advancing the video creative industry from "empowering basic functions" towards a new stage of "AI-driven professional editing," accelerating the arrival of the era where "everyone is a creator." In this model, basic editing functions, basic resource materials, and professional editing functions are open to all users for free, while some AI functions and AI materials are offered as value-added services for a fee. Users can experience these by logging into the latest version (miao.wondershare.cn). In terms of basic accessibility, Wondershare Filmora's desktop version offers over ten professional editing paid functions such as watermark-free export, intelligent cut-out, intelligent lighting, beauty enhancement, intelligent masking, audio noise reduction, pen tool, voice beautification, intelligent voice separation, and accurate color imitation, which are now freely available to users. Wondershare Filmora's desktop version also opens up its in-house resource library for a limited time, including effects, templates (excluding AI resources), filters, stickers, and more, catering to various creative needs for users, from film-grade effects and professional transitions to enterprise-level and custom materials for brand promotion and corporate communication. As for AI value-added services, Wondershare Filmora's desktop version adopts a model of "limited free trial + pay-as-you-go," providing users with a free trial quota for core AI functions like image-to-video, text-to-video, video continuation, AI drawing, speech-to-text, text-to-speech, and Smart Miao AI (AI editing assistant), while removing the device limit for login. Users can choose appropriate value-added services based on their usage frequency and creative needs after experiencing the features. This upgrade of Wondershare Filmora is a key move by Wondershare Technology Group to empower Chinese creators in the video creative field, making professional-level creation an accessible ability for users. Additionally, this upgrade reconstructs the traditional video editing software payment model, further empowering a massive number of new-generation creators, especially university students, self-media creators, and professional creators, by reducing the threshold and cost of video creation, accelerating the release of creative potential. As a star product in the video creative field under Wondershare Technology Group, Wondershare Filmora initially gained popularity overseas, with its overseas version, the Wondershare Filmora series, becoming a hit in over 200 countries and regions, ranking among globally renowned video editing software. With the rise of short videos and live streaming in China, Wondershare Filmora returned to the domestic market in 2017 after nearly a decade, being the first in the video editing industry to cover both desktop and mobile platforms. It has successfully partnered with brands like Huawei, Honor, and Intel to integrate into the domestic ecosystem, continuously providing creators with comprehensive features, abundant resource materials, and intelligent functions, assisting creator communities in expressing themselves through videos, unlocking creativity through editing, exploring and documenting the times with curiosity, and becoming one of the most popular video creation tools, known as the "national editing artifact." In the AI era, Wondershare Filmora, based on AI large models, focuses on intelligent generation and creative process management, iteratively renewing and enhancing products with creators at the center, thereby achieving efficiency throughout the AI process chain. The recently released Wondershare Filmora 2026 desktop version introduces dozens of powerful features at once, offering a one-stop experience from AI material generation and AI writing to fine editing, catering to various professional and general creative scenarios. Public information reveals that Wondershare Technology Group has been deeply involved in digital creative software for over twenty years, and is an A-listed company in the Chinese digital creative software field with wide product coverage, substantial revenue, and a high degree of globalization, covering video creative software such as Wondershare Filmora, drawing creative software such as Wondershare Diagram, Wondershare MindMaster, and document creative software like Wondershare PDF, with business operations worldwide, surpassing 2 billion active users, recognized as the "Chinese version of Adobe." In the video creative business field, Wondershare Technology Group continues to innovate products with AI, covering professional video creation, mobile video, video generation, video conversion, AI manga, DIGIHUMAN, and other fields. It has launched star products such as Wondershare Filmora, Wondershare ReelMate, Wondershare SkyAI, Wondershare SelfyzAI, Wondershare YouConvert, and Wondershare Playburst, empowering global creators to explore the endless possibilities of AI-enabled video creation in the AI era. According to revenue in 2024, Wondershare Technology Group ranks first among third-party independent providers in the global AIGC video creative software market in China.