HK Stock Market Move | Ali's "Thousand Questions" campaign completed over one million orders for milk tea, and GUMING (01364) rose by over 5%, while CHABAIDAO (02555) rose by nearly 4%.
Tea beverage stocks fluctuated and rose. As of the time of publication, Kou Ming (01364) rose by 5.48% to HK$31.2; Tea Idea (02555) rose by 3.9% to HK$6.66; Shanghainese Auntie (02589) rose by 2.42% to HK$88.7.
Tea stocks fluctuated and rose. As of the time of writing, GUMING (01364) rose by 5.48%, to 31.2 Hong Kong dollars; CHABAIDAO (02555) rose by 3.9%, to 6.66 Hong Kong dollars; AUNTEA JENNY (02589) rose by 2.42%, to 88.7 Hong Kong dollars; NAYUKI (02150) rose by 0.93%, to 1.09 Hong Kong dollars.
On the news front, today, the "Qianwen Spring Festival Guest Plan" officially launched, with the first round of free milk tea activities. According to Qianwen's official introduction, the first round of free cards can be used in over 300,000 milk tea shops nationwide, including popular brands such as Xicha, Nayuki, Luckin, Yidian Dian, Bawang Tea Ji, and GUMING. It is reported that the Qianwen 3 billion Spring Festival Guest Plan is the largest investment in Alibaba's history of Spring Festival activities and the highest investment in this year's Spring Festival AI battle. Data shows that within less than 3 hours of the launch of the activity, over 1 million orders for milk tea have been placed through the Qianwen app.
Galaxy Securities previously pointed out that considering Alibaba's announcement that it will continue to invest heavily in the instant retail market share by 2026, it is expected that the reduction in delivery subsidies will be better than market expectations. Sinolink believes that under the trend of increasing industry concentration and intensified homogenized competition, leading chain brands with advantages in supply chain scale, the ability to accurately capture user demand quickly, and brand advantages will have significant advantages in expansion and single-store operations.
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